Use "Measures" vs "Calculated columns"
If "Measures" have advantages over "Calculated Columns", so when it is recommended to use "Calculated columns"?
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Measures are aggregations, so you use them to make calculations on the fly. Calculated columns are for attributes and they are more suitable to be added to tables to create new dimensions. Calculated columns are stored inside your data model so they will always take space and resources whilst measures only consume memory once they are called for inside a visual.