Introduction to Business Analytics

Randy Rosseel

Business analytics involves exploring, interpreting, and analyzing data to support business objectives. It employs various techniques and tools to gain valuable insights from a dataset to provide actionable recommendations.

In business analytics, professionals engage in an end-to-end process mapping that focuses on optimizing the data analysis workflow within an organization. Other popular strategic approaches and business activities include benchmarking, enterprise performance management, metrics analysis, and master data governance.

Leveraging data-driven insights allows areas—such as financial analysis, market research, forecasting, and performance evaluation—to improve operational efficiency and gain a competitive edge. Most companies undertake four types of analytics: descriptive, diagnostic, predictive, and prescriptive.

These open-access course notes are an excellent resource for business analysts, financial analysts, consultants, and corporate executives.

Are you looking to enhance your understanding of Business Analytics? Explore various analytics techniques and gain practical knowledge with our Introduction to Business Analytics course.

You can also download our free Excel templates on key data analyses, including Comparative Analysis, Time Series Analysis, Correlation Analysis, Value-Based Analysis, and Trend Analysis.