Comparative analysis is the comparison of two or more variables. We consider two scenarios – let’s say A and B. And how two variables we’ve selected would impact scenario A and B. The comparison can be internal or external. An internal comparison involves two business units or departments within the same organization, while an external comparison focuses on an outside world-class performance benchmark.
Some other related topics you might be interested to explore are Trend Analysis, Value-Based Analysis, Correlation Analysis, and Time Series Analysis.
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