Why can Brand value & Trademarks be registered at their fair value ? or with other words , why do their values differ among time ? thanks in advance

Hi, Brands and Trademarks are intangible assets and, as such, they need to be valued as per the relevant accounting standards for intangible assets (i.e. IAS 38). We can safely say that measuring intangible assets at fair value is a requirement and not something companies decide. Best, The 365 Team

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