Competitive Analysis: Example of UK Beer Industry Project
Unveil Threats and Opportunities for Anheuser-Busch InBev, Using Porter’s Five Forces Model beginner
With Ivan Kitov
Duration: 2 Hours
Case Description
You are an industry analyst conducting a competitive analysis of the UK beer market for Anheuser-Busch InBev. Using Porter’s Five Forces model, your goal is to assess the competitive dynamics, threats, and opportunities that shape the industry and provide strategic insights to help the company navigate the market effectively.
This project involves:
✔ Analyzing competitive rivalry – Market share, competition intensity, and product differentiation.
✔ Evaluating supplier power – Bargaining leverage of raw material providers.
✔ Assessing buyer power – The influence of retailers and consumers on pricing and demand.
✔ Identifying the threat of substitutes – Competing alcoholic and non-alcoholic beverage options.
✔ Measuring barriers to entry – The challenges new brewers face entering the market.
By interpreting your findings, you’ll develop strategic recommendations for Anheuser-Busch InBev to strengthen its market position, mitigate risks, and capitalize on opportunities in the evolving beer industry.
Project requirements
You will need to conduct a competitive analysis of the UK beer industry, focusing on Anheuser-Busch InBev using Porter’s Five Forces framework. This analysis will help assess market competition, supplier and buyer influence, industry entry barriers, and the threat of substitutes.
Tools & Resources Needed
- Competitive Analysis Framework – Porter’s Five Forces Model
Project files
To complete this project, you will use the following resources:
- Competitive Rivalry Analysis.docx – Provides insights into the level of competition within the UK beer industry.
- Bargaining Power of Buyers Analysis.docx – Contains information on how buyer influence affects pricing and industry dynamics.
- Bargaining Power of Suppliers Analysis.docx – Examines the role of suppliers and their impact on production costs and availability of raw materials.
- Market Entry Analysis.docx – Explores the barriers and challenges for new competitors entering the beer market.
- Threat of Substitutes Analysis.docx – Assesses alternative products that could replace beer and how they influence consumer choices.
Use these files to conduct a comprehensive Porter’s Five Forces analysis of the UK beer industry.
- 5 Project files
- Guided and unguided instructions
- Part 1: Threat of New Entrants
- Part 2: Threat of Substitutes
- Part 3: Bargaining Power of Buyers
- Part 4: Bargaining Power of Suppliers
- Part 5: Rivalry between Competitors
- Part 6: Interpretation
- Quiz