Introduction to Industry and Company Analysis

Course Overview

Have you ever wondered what tools companies use to survive the fierce competition in today’s business environment? Our Introduction to Industry and Company Analysis course answers this question. We start with the basics. First, we explore the uses of industry analysis, then, we learn to group firms and work with the industry classification systems. Next, we examine the factors that determine the firms' sensitivity to the business cycle and learn to create a “peer group” using the company’s industry classification. Throughout the industry and company analysis course, we cover the elements of comprehensive industry analysis and the principles of industry strategic analysis. After covering the basics, we examine the effects of industry capacity, barriers to entry, and industry concentration on companies’ pricing power. In addition, we study the industry life cycle models and learn to categorize industries according to the five main stages: embryonic, growth, shakeout, mature, and decline. The course continues with the more practical aspects of industry analysis by comparing the characteristics of representative industries. Towards the end of the industry and company analysis course, we examine the economic determinants that affect an industry’s revenues and profits, such as GDP growth, level of interest rates, and inflation. To conclude, we summarize the elements that should be covered in a thorough company analysis. Master the art of industry and company analysis with our comprehensive course—ideal for financial analysts and investment professionals seeking to upskill. Enroll today and join a community of experts committed to success.