Persuasion and Influence
free

Name: Persuasion and Influence Course
Price: 36 USD

with Valentina Bogdanova

4.8/5

(61)

Master the art of Persuasion: Apply key principles of influence to effectively persuade stakeholders

1 hour of content 189 students

Start for Free

What you get:

1 hour of content
World-class instructor
Closed captions
Q&A support
Future course updates
Course exam
Certificate of achievement

Persuasion and Influence
free

A course by Valentina Bogdanova

Start for Free

What you get:

1 hour of content
World-class instructor
Closed captions
Q&A support
Future course updates
Course exam
Certificate of achievement

Start for Free

What you get:

1 hour of content
World-class instructor
Closed captions
Q&A support
Future course updates
Course exam
Certificate of achievement

What You Learn

Become persuasive and inspire others to act on your proposals.
Understand the science behind the core principles of influence.
Protect yourself from manipulation and pressured agreement.
Use influence principles in personal and professional situations.
Apply all six principles of influence to real-life scenarios.

Top Choice of Leading Companies Worldwide

Industry leaders and professionals globally rely on this top-rated course to enhance their skills.

Course Description

This Persuasion course covers the core principles of influence documented by prof. Robert Cialdini in his famous book “Influence: Science and Practice.” It goes into detail about the six core principles of influence we can use to impact most people’s decisions and behavior. According to prof. Robert Cialdini, these principles have been ingrained in the subconscious part of our minds and are our genetical heritage of humanity. Together, we will learn why recognizing and considering the principles of reciprocation, consistency, social proof, liking, scarcity, and authority can play a significant role in communication in a business and social environment.

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1.1 Reciprocation

5 min

1.2 Consistency

4 min

1.3 Social proof

4 min

1.4 Liking

5 min

1.5 Scarcity

4 min

1.6 Authority

5 min

Curriculum

1. The six principles of persuasion

6 Lessons 27 Min

The Persuasion course has a dedicated lesson for each of the six core principles of persuasion: reciprocation, consistency, social proof, liking, scarcity, and authority. Learn how you can use them to influence the attitudes and behavior of people in a business and social context.

Reciprocation
5 min
Consistency
4 min
Social proof
4 min
Liking
5 min
Scarcity
4 min
Authority
5 min

Topics

Business FundamentalsTheoryPersuasionSoft skillsCareer Development

Tools & Technologies

Course Requirements

No prior experience or knowledge is required. We will start from the basics and gradually build your understanding. Everything you need is included in the course

Who Should Take This Course?

Level of difficulty: Beginner

Aspiring and existing entrepreneurs
Business executives
Individuals who want to differentiate their professional profile and build up their power skills

Exams and Certification

A 365 Financial Analyst Course Certificate is an excellent addition to your LinkedIn profile—demonstrating your expertise and willingness to go the extra mile to accomplish your goals.

Meet Your Instructor

Valentina Bogdanova

Ex-CEO at

5 Courses

725 Reviews

4259 Students

Valentina Bogdanova is an experienced business executive with a strong background in B2B sales, marketing, and corporate leadership. She began her career as a sales expert and steadily advanced through management roles, eventually becoming CEO and Chairperson of the Management Board at GPS Bulgaria. Today, she serves as Sales Director at VEM Technology, where she continues to apply her expertise in strategy, leadership, and business growth. Valentina holds a Master of Business Administration in Executive Leadership from the American University in Bulgaria and a certification in Digital Marketing from SoftUni. Known for her versatile skill set, she is passionate about teaching leadership, strategy, and management to aspiring professionals.