Introduction to Industry and Company Analysis
free

with Ivan Kitov
4.8/5
(368)

Master industry and company analysis: Gain expert insights into the key drivers of business performance

1 hour of content 3223 students
Start for Free

What you get:

  • 1 hour of content
  • 35 Interactive exercises
  • World-class instructor
  • Closed captions
  • Q&A support
  • Future course updates
  • Course exam
  • Certificate of achievement

Introduction to Industry and Company Analysis
free

A course by Ivan Kitov
Start for Free

What you get:

  • 1 hour of content
  • 35 Interactive exercises
  • World-class instructor
  • Closed captions
  • Q&A support
  • Future course updates
  • Course exam
  • Certificate of achievement
Start for Free

What you get:

  • 1 hour of content
  • 35 Interactive exercises
  • World-class instructor
  • Closed captions
  • Q&A support
  • Future course updates
  • Course exam
  • Certificate of achievement

What You Learn

  • Gain a comprehensive understanding of the key drivers impacting business performance, both at the company-specific level and across the industry
  • Identify and analyse the unique idiosyncratic factors that impact individual company performance
  • Leverage Michael’s Porter 5 Forces model to assess the attractiveness of an industry
  • Develop the skills to find peer companies and effectively conduct comparative analysis
  • Use the industry life cycle model to understand the competitive forces and value drivers in a specific sector
  • Expand your business acumen with analytical skills

Top Choice of Leading Companies Worldwide

Industry leaders and professionals globally rely on this top-rated course to enhance their skills.

Course Description

Have you ever wondered what tools companies use to survive the fierce competition in today’s business environment? Our Introduction to Industry and Company Analysis course answers this question. We start with the basics. First, we explore the uses of industry analysis, then, we learn to group firms and work with the industry classification systems. Next, we examine the factors that determine the firms' sensitivity to the business cycle and learn to create a “peer group” using the company’s industry classification. Throughout the industry and company analysis course, we cover the elements of comprehensive industry analysis and the principles of industry strategic analysis. After covering the basics, we examine the effects of industry capacity, barriers to entry, and industry concentration on companies’ pricing power. In addition, we study the industry life cycle models and learn to categorize industries according to the five main stages: embryonic, growth, shakeout, mature, and decline. The course continues with the more practical aspects of industry analysis by comparing the characteristics of representative industries. Towards the end of the industry and company analysis course, we examine the economic determinants that affect an industry’s revenues and profits, such as GDP growth, level of interest rates, and inflation. To conclude, we summarize the elements that should be covered in a thorough company analysis. Master the art of industry and company analysis with our comprehensive course—ideal for financial analysts and investment professionals seeking to upskill. Enroll today and join a community of experts committed to success.

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Course Introduction

1.1 Course Introduction

2 min

Industry Analysis

1.2 Industry Analysis

3 min

Industry Classification Systems

1.3 Industry Classification Systems

4 min

Commercial Industry Classification Systems

1.4 Commercial Industry Classification Systems

3 min

Governmental Industry Classification Systems

1.5 Governmental Industry Classification Systems

3 min

Cyclical vs. Non-cyclical Firms

1.7 Cyclical vs. Non-cyclical Firms

5 min

Curriculum

  • 1. Industry Analysis
    9 Lessons 38 Min
    In this section, we apply a top-down approach—we examine the industry as a whole, and then analyze its interrelation with individual firms. Next, we explain how companies and industries are classified based on different factors. We also discuss the various elements of industry analysis, including peer and strategic analysis. To better understand how industries operate, we dig deeper into Porter’s 5 Forces framework.
    Course Introduction
    2 min
    Industry Analysis
    3 min
    Industry Classification Systems
    4 min
    Commercial Industry Classification Systems
    3 min
    Governmental Industry Classification Systems
    3 min
    Cyclical vs. Non-cyclical Firms
    5 min
    Peer Group Analysis
    4 min
    Industry Analysis (Elements)
    6 min
    Strategic Analysis (Principles)
    8 min
  • 2. Pricing Power and Company Analysis
    7 Lessons 45 Min
    This section covers the industry life cycle and its characteristics providing examples from various economic sectors. It also outlines several factors that influence industry growth. To wrap up the Industry and Company Analysis course, we examine the constituent elements of a complete company analysis.
    Barriers to Entry
    6 min
    Industry Concentration
    6 min
    Industry Capacity
    6 min
    Industry Life-cycle Model
    8 min
    Representative Industries (Characteristics)
    6 min
    Industry Growth, Profitability, and Risk (External Influences)
    5 min
    Company Analysis (Elements)
    8 min

Topics

Finance FundamentalsInvestment AnalysisFinancial AnalysisCorporate FinanceBusiness Skills

Tools & Technologies

theory

Course Requirements

  • No prior experience or knowledge is required. We will start from the basics and gradually build your understanding. Everything you need is included in the course.

Who Should Take This Course?

Level of difficulty: Beginner

  • Aspiring finance professionals
  • Individuals seeking to enhance their business literacy and understanding

Exams and Certification

A 365 Financial Analyst Course Certificate is an excellent addition to your LinkedIn profile—demonstrating your expertise and willingness to go the extra mile to accomplish your goals.

Exams and certification

Meet Your Instructor

Ivan Kitov

Ivan Kitov

COO at

8 Courses

3183 Reviews

39150 Students

Ivan Kitov is the COO of 365 Data Science and a CFA charterholder with over 12 years in finance. He holds a Master's in Financial Economics from Erasmus University Rotterdam and combines expertise in corporate finance, investments, and strategy with a passion for AI and machine learning. Since 2019, he has created courses that have helped thousands of students worldwide gain practical finance and data skills, with the goal of making 365 Data Science the top global platform for aspiring professionals.

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