10.01.2023
The course content has given me a new prespective into business strategy. Applying those would be helpful in business sustainability.
A foundational business course that teaches you how to build a winning corporate strategy. It helps you answer two key questions, “Where do you want to compete?” and “How do you want to compete?”
Developing a corporate and business strategy is key to success. It helps align the efforts of decision makers, middle management, and other employees, making sure they work in the same direction In this Business and Corporate Strategy course, you will learn how to a create a clear outline of an organization’s goals and plan to achieve them. It covers several key topics: corporate strategy vs. business strategy, the industry life cycle model (describing the introduction, growth, maturity, and decline stages), Michael Porter’s five forces model, game theory, the concept of competitive advantage, the types of growth strategies (organic vs. inorganic, horizontal vs. vertical, etc.), and so on. By the end of the lessons, you will be able to distinguish between businesses that are well-positioned from a strategic perspective and those with an incoherent corporate and business strategy. This course does not require an MBA or a business degree. It teaches you the fundamental skills you need to become a successful executive.
The Corporate and Business Strategy course is the perfect tool to build strong foundations for your company’s future. Understanding what drives value in the long run is the one sure way to build a successful and sustainable business.
Student feedback
“Top managers decide on major issues like vertical integration, diversification, M&A, capital intensive investments, and allocation of resources between the different units of the company. These are the big-time decisions that will shape the future of a business and are part of a firm’s corporate strategy.”
Valentina Bogdanova
Ex-CEO Telecom