AI Strategy
Transform Your Business with Applied AI Strategy and Execution
Start for free
What you get:
- 4 hours of content
- 43 Interactive exercises
- World-class instructor
- Closed captions
- Q&A support
- Future course updates
- Course exam
- Certificate of achievement
AI Strategy
Start for free
What you get:
- 4 hours of content
- 43 Interactive exercises
- World-class instructor
- Closed captions
- Q&A support
- Future course updates
- Course exam
- Certificate of achievement
Start for free
What you get:
- 4 hours of content
- 43 Interactive exercises
- World-class instructor
- Closed captions
- Q&A support
- Future course updates
- Course exam
- Certificate of achievement
What you learn
- Understand the full evolution of AI
- Identify AI opportunities within your organization
- Align AI initiatives with business strategy to maximize value
- Define, assess, and prioritize high-impact AI use cases
- Translate AI strategy into action through structured planning
Top Choice of Leading Companies Worldwide
Industry leaders and professionals globally rely on this top-rated course to enhance their skills.
Course Description
AI Strategy is a comprehensive, executive-level course designed to help leaders, managers, and decision-makers understand, plan, and implement AI across their organizations.
You’ll move far beyond the buzzwords and gain a clear, structured understanding of how AI works, why it matters, and how it is reshaping every industry.
Through a progression of practical frameworks, real-world examples, and step-by-step strategic guidance, you will learn how to:
- Understand the evolution of AI—from early expert systems to today’s multimodal and agentic systems
- Navigate the era of hyper-innovation and the technologies driving itIdentify high-impact AI opportunities within your products, services, and operations
- Build a strong data foundation and become a data-driven organization
- Translate AI strategy into execution through planning, governance, and change management
- Measure results using effective scorecards, dashboards, and storytellingLearn from leading global examples (Shell, IKEA, NHS, biotech firms, and more)
- Apply 10 essential principles for successful AI implementation
By the end of the course, you’ll have a concrete understanding of how to design an AI strategy that works—and how to execute it in a way that drives measurable, sustained business value.
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1.1 What does the course cover
6 min

2.1 Section introduction
2 min

2.2 The beginnings of AI
3 min

2.3 The era of expert systems
4 min

2.5 The emergence of Machine Learning and Deep Learning
8 min

2.6 Generative AI: The AI revolution in action
6 min
Curriculum
Topics
Course Requirements
- Intro to AI
Who Should Take This Course?
Level of difficulty: Beginner
- Business owners
- Corporate executives
- AI engineers
Exams and Certification
A 365 Financial Analyst Course Certificate is an excellent addition to your LinkedIn profile—demonstrating your expertise and willingness to go the extra mile to accomplish your goals.

Meet Your Instructor
One of the world's most renowned and celebrated data strategists, best-selling author, influencer, and thought leader in the field of business and technology, Bernard Marr is the author of 18 best-selling books. He also writes a regular column for Forbes and advises and coaches many of the world's best-known organizations. He has 2 million followers on social media. A true authority when it comes to strategy, business performance, digital transformation, and the intelligent use of data in business.
What Our Learners Say
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