AI Strategy

with Bernard Marr
5/5
(7)

Transform Your Business with Applied AI Strategy and Execution

4 hours of content 290 students
Start for free

What you get:

  • 4 hours of content
  • 43 Interactive exercises
  • World-class instructor
  • Closed captions
  • Q&A support
  • Future course updates
  • Course exam
  • Certificate of achievement

AI Strategy

A course by Bernard Marr
Start for free

What you get:

  • 4 hours of content
  • 43 Interactive exercises
  • World-class instructor
  • Closed captions
  • Q&A support
  • Future course updates
  • Course exam
  • Certificate of achievement
Start for free

What you get:

  • 4 hours of content
  • 43 Interactive exercises
  • World-class instructor
  • Closed captions
  • Q&A support
  • Future course updates
  • Course exam
  • Certificate of achievement

What you learn

  • Understand the full evolution of AI
  • Identify AI opportunities within your organization
  • Align AI initiatives with business strategy to maximize value
  • Define, assess, and prioritize high-impact AI use cases
  • Translate AI strategy into action through structured planning

Top Choice of Leading Companies Worldwide

Industry leaders and professionals globally rely on this top-rated course to enhance their skills.

Course Description

AI Strategy is a comprehensive, executive-level course designed to help leaders, managers, and decision-makers understand, plan, and implement AI across their organizations.

You’ll move far beyond the buzzwords and gain a clear, structured understanding of how AI works, why it matters, and how it is reshaping every industry.

Through a progression of practical frameworks, real-world examples, and step-by-step strategic guidance, you will learn how to:

  • Understand the evolution of AI—from early expert systems to today’s multimodal and agentic systems
  • Navigate the era of hyper-innovation and the technologies driving itIdentify high-impact AI opportunities within your products, services, and operations
  • Build a strong data foundation and become a data-driven organization
  • Translate AI strategy into execution through planning, governance, and change management
  • Measure results using effective scorecards, dashboards, and storytellingLearn from leading global examples (Shell, IKEA, NHS, biotech firms, and more)
  • Apply 10 essential principles for successful AI implementation

By the end of the course, you’ll have a concrete understanding of how to design an AI strategy that works—and how to execute it in a way that drives measurable, sustained business value.

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What does the course cover

1.1 What does the course cover

6 min

Section introduction

2.1 Section introduction

2 min

The beginnings of AI

2.2 The beginnings of AI

3 min

The era of expert systems

2.3 The era of expert systems

4 min

The emergence of Machine Learning and Deep Learning

2.5 The emergence of Machine Learning and Deep Learning

8 min

Generative AI: The AI revolution in action

2.6 Generative AI: The AI revolution in action

6 min

Curriculum

  • 1. Course Introduction
    1 Lesson 6 Min
    What does the course cover
    6 min
  • 2. Understanding AI
    9 Lessons 43 Min
    Section introduction
    2 min
    The beginnings of AI
    3 min
    The era of expert systems
    4 min
    The emergence of Machine Learning and Deep Learning
    8 min
    Generative AI: The AI revolution in action
    6 min
    Multimodal AI
    4 min
    Agentic AI
    5 min
    Physical AI
    5 min
    AGI and Superintelligence
    6 min
  • 3. AI and era of hyperinnovation
    6 Lessons 36 Min
    Section introduction
    3 min
    Foundation technologies
    7 min
    Physical world technologies
    8 min
    Digital reality technologies
    6 min
    Life science technologies
    5 min
    Computational advancement technologies
    7 min
  • 4. Transforming industries
    10 Lessons 40 Min
    Section introduction
    2 min
    Healthcare
    5 min
    Finance and banking
    4 min
    Retail and е-commerce
    4 min
    Manufacturing and supply chain
    4 min
    Education
    4 min
    Media, entertainment, and marketing
    5 min
    Pro services
    4 min
    Energy
    4 min
    Government and friends
    4 min
  • 5. Finding the AI use cases in your business
    7 Lessons 41 Min
    Section introduction
    5 min
    AI-enabled products
    6 min
    AI-enabled services
    6 min
    AI-enabled operations
    7 min
    Aligning your business strategy with AI
    7 min
    Finding your AI use case opportunities
    5 min
    Defining AI use cases
    5 min
  • 6. Vital roles of data
    7 Lessons 28 Min
    Section introduction
    5 min
    Understanding different types of data
    4 min
    Internal, external, & emerging data
    5 min
    Synthetic data
    3 min
    Data quality
    4 min
    The shelf life of data
    4 min
    Becoming a data-driven organization
    3 min
  • 7. Executing AI strategy
    4 Lessons 17 Min
    From strategy to execution
    4 min
    Change management
    5 min
    New leadership roles
    4 min
    Planning
    4 min
  • 8. Measure and monitor
    4 Lessons 14 Min
    Why measurement matters
    3 min
    What to measure
    4 min
    Making it real
    4 min
    Scorecard, dashboards, and storytelling
    3 min
  • 9. Real-world AI implementation examples
    6 Lessons 20 Min
    Section introduction
    1 min
    Shell
    3 min
    Biotech
    2 min
    IKEA
    3 min
    NHS
    3 min
    Business unit examples
    8 min
  • 10. Ten tips for successful AI implementation
    1 Lesson 4 Min
    Ten tips for successful AI implementation
    4 min
  • 11. Conclusion
    1 Lesson 3 Min
    Conclusion
    3 min

Topics

business strategyAI StrategyAI

Tools & Technologies

theory

Course Requirements

  • Intro to AI

Who Should Take This Course?

Level of difficulty: Beginner

  • Business owners
  • Corporate executives
  • AI engineers

Exams and Certification

A 365 Financial Analyst Course Certificate is an excellent addition to your LinkedIn profile—demonstrating your expertise and willingness to go the extra mile to accomplish your goals.

Exams and certification

Meet Your Instructor

Bernard Marr

Bernard Marr

Best-Selling Author at

3 Courses

3991 Reviews

59242 Students

One of the world's most renowned and celebrated data strategists, best-selling author, influencer, and thought leader in the field of business and technology, Bernard Marr is the author of 18 best-selling books. He also writes a regular column for Forbes and advises and coaches many of the world's best-known organizations. He has 2 million followers on social media. A true authority when it comes to strategy, business performance, digital transformation, and the intelligent use of data in business.

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